OUR WORK | Bolder Entertainment

COMMERCIAL RELEASE CAMPAIGNS

This is the core of what we do, and here are 3 campaigns worth highlighting!

KELSEA BALLERINI 'LOVE ME LIKE YOU MEAN IT' (COUNTRY RADIO & VIDEO PROMOTION)

We are proud to have first introduced CMA Award winner and GRAMMY nominee Kelsea Ballerini’s music to Australian media. After seeing the music video for her first single ‘Love Me Like You Mean It’ on Youtube, we successfully pitched to her US label Black River Entertainment that we promote the song in Australia. It ended it peaking at #3 on the Australian Country Radio Airplay chart and the music video topped the CMC Music Video chart. We latter helped facilitate a marketing and distribution deal with Sony Music for the Australia/New Zealand market which later extended to both Asia and the UK.

RACHAEL FAHIM 'MIDDLE GROUND' (COUNTRY RADIO PROMOTION)

We’ve promoted many songs that have topped the national country radio airplay chart. But this release was extra special for two reasons. Firstly, it was one of the first Red Dog Recordings releases to be serviced to radio. And secondly, this song didn’t go to number #1 for a week… it was #1 for a massive 5 WEEKS!

SHANNON NOLL RAW (RECORD LABEL SERVICES)

Off the back of a unique exclusive retail arrangement with SANITY MUSIC, plus an old school nuts and bolts direct to customer approach during the Covid lockdown period, RAW debuted at #3 on the ARIA Album Chart (5 spots higher than his previous major label release) and withstood the challenge of several high profile local major label releases, in topping the ARIA Australian Album Chart and AIR Independent Album Chart. In fact, RAW was one of highest charting Australian albums overall in 2021.